How Alternative Payment Methods Can Reduce Cart Abandonment Rates “Why are your customers walking away right before checkout? The answer might be your payment options. Cart abandonment is a widespread and costly issue in the e-commerce world. It occurs when potential customers add products to their online shopping cart but exit before completing the transaction. In fact, studies show that the average cart abandonment rate hovers around 70%. While several factors contribute to this behavior — like unexpected costs or mandatory account creation — one of the most significant, yet often overlooked, reasons is the lack of convenient payment options. This is where alternative payment methods (APMs) become an essential tool for reducing cart abandonment and improving conversions. For businesses operating in high-risk verticals such as gaming, crypto, forex, and adult entertainment, the checkout process can be even more sensitive. That’s why PayAgency provides a robust high-risk payment infras...